More about
Peter Gade
Place of Birth: Aalborg, Denmark
Topped the men’s world rankings from 1998 until 2001
Known for deception, speed and agility
Founder of The Peter Gade Academy
Topped the men’s world rankings from 1998 until 2001
Known for deception, speed and agility
Founder of The Peter Gade Academy
More about
Howard Bach
Men’s Doubles winner at the 2005 World Badminton Championship
3 x Gold Medalist at the Pan Am Games
North America Ambassador
3 x Gold Medalist at the Pan Am Games
North America Ambassador
More about
Lee Yong Dae
Place of Birth: Hwasun, South Jeolla, South Korea
2008 Olympic Gold in mixed doubles
Doubles Master
2008 Olympic Gold in mixed doubles
Doubles Master
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Lee Chong Wei
Place of Birth: Kampung Bagan Serai, Perak, Malaysia
Ranked as number one in the world for 199 consecutive weeks
Known for his forehand net lift
Ranked as number one in the world for 199 consecutive weeks
Known for his forehand net lift
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Michelle Li
World top ten female Badminton player
Four-time Pan Am Games Champion
Commonwealth Games Gold Medalist
North America Ambassador
Four-time Pan Am Games Champion
Commonwealth Games Gold Medalist
North America Ambassador
More about
Taufik Hidayat
Place of Birth: Bandung, Indonesia
Olympic Gold in 2004 and World Championship Gold in 2005
Founder of The Taufik Hidayat Arena youth academy
Olympic Gold in 2004 and World Championship Gold in 2005
Founder of The Taufik Hidayat Arena youth academy
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Kamilla Rytter Juhl
Mixed doubles partnership with fellow Dane, Thomas Laybourn
Gold at the 2006 European Championships
Victorious at the 2009 BWF World Championships
Denmark Ambassador
Gold at the 2006 European Championships
Victorious at the 2009 BWF World Championships
Denmark Ambassador
More about
Lin Dan
Place of Birth: Fujian, China
2008, 2012, 2016 Olympic Gold
2006, 2007, 2009, 2011, 2013 World Champion
Legendary for his jump-smash and footwork
2008, 2012, 2016 Olympic Gold
2006, 2007, 2009, 2011, 2013 World Champion
Legendary for his jump-smash and footwork
3
3
Bringing
new people
into the
game.
new people
into the
game.
How Legend’s Vision is discovering new badminton fans in unexpected areas.
Expanding the universal
appeal of badminton
appeal of badminton
“ Badminton has the potential to be the world’s most popular sport. I dream of a world where kids can play a game with anybody they know or strike up spontaneous conversations about our shared passion for the game. ”
- Taufik Hidayat
Challenge:
Surfacing the undercurrent
Surfacing the undercurrent
Case-study
Bring-a-friend to Legends’
Vision exhibition games.
Vision exhibition games.
The Legends’ Vision exhibition games are a treat to real badminton fans and are also fantastic opportunities to show the best of the game to new players. That’s why we have been trialing the Bring-A-Friend program that encourages badminton fans to bring a non-badminton friend to a Legends’ Vision game for free.
“ The most difficult thing is getting somebody to join or attend a game. Once they do though, they’re hooked. It might feel like an ambitious goal, but it really just takes each of us to introduce one more person to the sport, to make it the most popular sport in most countries. ”
- Kamilla Rytter Juhl
Challenge:
Lowering the hurdles
for new players
Lowering the hurdles
for new players
Case-study
A Racquet’s Second Life
- Playworks partnership.
- Playworks partnership.
Playworks is a non-profit organization aimed at encouraging kids to play, and through playing, can they learn confidence, conflict resolution, leadership skills and much more. We are partnering with Playworks to start a racquet donation system called A Racquet’s Second Life to offer badminton as a form of playing. The Legends’ Vision will work with shops and clubs throughout California to set up racquet donation boxes, where the donated racquets will be given a second life by Playworks in inner-city schools and communities in Northern California.
A Playworks study shows that elementary students with strong social and emotional skills are:
54%
more likely
to graduate
from high school
to graduate
from high school
2x
more likely
to attain a
college degree
to attain a
college degree
46%
more likely
to have a full-time
job by age 25
to have a full-time
job by age 25
Challenge:
Energizing the mainstream
image of badminton
Energizing the mainstream
image of badminton
Concept
2020 badminton discovery events.
Legends’ Vision and Yonex are working on a set of events that will catapult badminton straight into mainstream urban life across the worlds’ biggest capitals. Keep your eyes peeled for badminton to pop up suddenly and excitingly near you.
Be part of the vision
We’re only scratching the surface of how we can bring new people into the game. No matter what, it will always start from you - interested enough to read up until this point. So let’s join hands in growing the sport. If you have an idea or initiative to introduce new people or connect to new audiences to badminton, let us know!
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