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junior development
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community enrichment
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participation discovery
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badminton advancement
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Growing
badminton
through the
community.

The Legends’ Vision - bringing players together and creating more and new opportunities to enjoy badminton.

Connecting the dots

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The Legends’ Vision aims to use the passion we have for the game to build better and stronger connections between badminton players and empower all players to take the game to new levels of participation.

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 The best part of badminton is the passion you feel among players. We’re all so proud of the game we play. Bringing all that passion together will create an energy that propels the sport forward. 

- Lee Chong Wei

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Challenge:
Channel the energy

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Even where badminton is very popular, there’s always an opportunity to do more. By introducing competitive leagues and tournaments that are open to players of all ages and levels, we create opportunities to compete and raise everyone’s game. These events also enable Legends’ Vision Ambassadors to host coaching clinics to inspire and educate the next generation of players.

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2016

10 Events
8,708
Competitors

2017

15 Events
13,274
Competitors

2018

11 Events
10,068
Competitors

2019

11 Events
9,998
Competitors

 If I look at what the Legacy Tournaments have achieved in China, I can’t wait to see the effect it will have when we bring more competition formats to Canada. 

- Michelle Li

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Challenge:
Break the isolation

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How popular badminton is depends greatly on what part of the world you live in. If you live in many of the countries in Asia, then you’re in luck, badminton is one of the most popular sports. However, if you live in many other parts of the world, the sport struggles for mainstream recognition. If we want to grow the sport of badminton in a truly global way, we have to break the isolation.

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Case-study

Badminton unshackled in California, through the Legends’ Summer Club League.

There currently is no competitive inter-club league system in California. Many are stuck playing with people within their club and without much opportunity to further challenge their skills by competing with new opponents. An important limit on the potential for the game and the players, to grow larger than the current confines of their club. But that’s about to change.

Commencing May 2020, The Legends’ Summer Club League will hit the courts in California. Participating clubs from Northern and Southern California will compete through a round-robin to tournament style league to determine the best club team on the West Coast. The 4 teams that advance into the semi-finals, will be mentored by one of the Legends to hone their skills before they compete in the final during the US Open at the end of June.

In future years, the aim is to expand the league beyond California and into a nation-wide league.

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