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Sowing seeds to create lasting value across the world

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While Legends’ Vision started as an event-driven initiative to grow the sport’s appeal through exhibition games across the world, the true value comes from the roots that Legends’ Vision grow in the places they visit . Founding local badminton clubs, forging partnerships with local schools, setting up local leagues, … These legacies quickly became the focus of the Legend’s Vision program. It’s the Legends’ ambition to leave a lasting impact on the places where Legends’ Vision shows up.
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 It’s always great to have the Legends over, but the real value is in what they leave behind. The initiatives that we start together with them on the ground, those are the tools we can use to build out badminton further on a grassroots level. 

- Howard Bach, North America Ambassador

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