Global Initiatives
Local Impact Driven By A Global Mindset
We ARE working internationally to create tangible results in local markets. Our Global Initiatives have been implemented in multiple countries.
All Legends’ Vision global initiatives share a common goal: to grow badminton in ways that are meaningful, inclusive, and lasting.
Whether it’s unlocking access for new communities through equipment donation, strengthening the sport’s foundations in future Olympic host nations, or sharing elite knowledge through digital learning, each initiative is designed to leave a legacy — one that elevates the game and the people within it.
During our first ever visit to the USA in 2019, A Racquet's Second Life was born. It is a donation project to provide young players with second-hand equipment, unlocking badminton to communities who might otherwise not be able to enjoy and participate in our sport.
Beyond the Podium is The Legends’ Vision initiative dedicated to Olympic host nations. Over the four years leading up to the Games, we work hand-in-hand with local partners to grow the sport across every level — from inspiring the next generation of juniors, to supporting grassroots access, enhancing community programs, and driving innovation in coaching and development.
While medals may capture the headlines, our mission is deeper: to leave a lasting impact on the badminton ecosystem and ensure the sport is stronger, more visible, and more accessible long after the Olympic flame has moved on.
How can we unlock the decades of wisdom and experience our Legends possess and make it accessible to talented shuttlers around the world? Legends' Level Learning is an online resource, guided by the Legends themselves, sharing their wisdom through a series of engaging videos about what it takes to be the best.
One Decade.
Just The Beginning.
These initiatives signal our goals for the future of The Legends' Vision.
As we continue to make an impact across the world, we will introduce these into new markets. Each country, each region faces a different challenge.
Through our work, we highlight the best way we can make a difference and then implement a solution.
.webp)
Transforming badminton requires an innovative mindset. The Legends' Vision is about challenging traditional norms and exploring new ways to elevate the sport.
FOLLOW US TO FIND OUT MORE ABOUT OUR UPCOMING EVENTS
