A Vision to grow the game globally.
The world’s greatest badminton
Legends
In 2015, our four founding Legends came together to form The Legends' Vision. Powered by their love of the sport and a desire to give back, Lee Chong Wei (MAS), Lin Dan (CHN), Peter Gade (DEN) and Taufik Hidayat (INA) are icons of the game.
Since then, further Legends have been added to the roster to increase the global reach of the initiative. Lee Yong Dae (KOR), Carolina Marin (ESP) and Saina Nehwal (IND) complete the line-up as we head into the next stage of the Vision.
Lin Dan
Lin Dan's record of achievements are impressive, but they do not convey the power, skill and ruthlessness he brought to the court.
There are so many ways we can grow the game. So many new people we could excite. So many new technologies we could innovate. So many new thinkers we could involve. We just need to think outside the box.
Peter gade
Dominating Men's Singles at any point of history is difficult, but Peter Gade managed to do this in one of the most competitive eras of all-time.
Every minute poured into junior development is returned tenfold in the form of passion and dedication to the game. Junior development is our strongest tool to helping badminton thrive for decades to come.”
Taufik Hidayat
A technical magician, Taufik Hidayat could produce moments of undescribable skill to turn matches in his favour - and has a medal collection to prove it.
We aim to make badminton more than just a sport by fostering accessible opportunities and inclusive environments for young players worldwide. Our focus is on skill development, community building, and bridging cultures and generations.
Lee Chong Wei
One of the greatest to ever grace the court, with an unmatched talent, Lee Chong Wei secured countless titles during his incredible playing career.
Badminton is all about the shared passion of its players. We all take great pride in the game we love. When we bring our enthusiasm together, it creates a strong energy that pushes badminton forward into an exciting future.
Introducing the full Legends' Vision line-up
Over the past 10 years, three more badminton heroes have joined our Founding Legends, to support the mission to grow the game globally.
The Legends' Vision is powered by four key Ambitions.
The Ambitions have become the pillars of The Legends' Vision initiative. They focus on the following key areas that help to support the development of badminton throughout the world: Junior Development, Community Enrichment, Badminton Discovery and Sport Advancement.
The Ambitions
Discover more about how these pillars support the Legends' Vision initiative.
Junior Development
Levelling up the juniors that are our future.
COMMUNITY
ENRICHMENT
Growing badminton through the community.
BADMINTON
DISCOVERY
Bringing new people into the game.
SPORT
ADVANCEMENT
Applying an innovative mindset to every part of the sport.
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Our vision isn’t just to make the sport as good as other sports. Badminton has the potential to fundamentally redefine the role sport can play in the lives of millions across the world.
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